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The
casket room was designed to provide the families we serve a state
of the art casket and burial vault display area. There are three basic
concepts for this room:
Choice
This room provides
a fair representation of casket and burial vault selections
and price options. When people go to a seafood restaurant,
we order seafood much more often than steak or pasta.
A car buyer wants to choose from many cars, not just
one or two. Someone purchasing athletic footwear is unlikely
to select the lone pair found at an expensive dress shoe
store. People prefer choices; it is a universal condition.
We provide our families full decision-making control
by offering a balanced assortment and price options on
the selection room floor.
Comprehension
When
were faced with a purchase decision we require information
to determine which selection offers the best value.
We provide our families this information in a simple,
logical method, with visual cues to reinforce your
understanding of the value in the available selections.
In order to make a value-based decision; families require
the expertise of a knowledgeable funeral professional.
The information, as well as the caskets and burial
vaults within the selection room, is grouped by material
type in order to simplify the understanding of the
selections. This also allows side by side comparisons,
which reduces confusion.
Comfort
All
of us react to surroundings. In order for our families
to make a good value-based decision a comfortable environment
is required. With our enhanced lighting, improved information
signs and a more defined view of the selection opportunities
your understanding and perception of the product value
improves. Our display area is designed so that it is
not threatening to our families, and allows you the
opportunity to personalize the funeral service with
these selection opportunities.
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